Many small businesses assume that social media marketing is a game for big brands with thousands of dollars to spare. On the contrary, it is a huge opportunity for small businesses to grow their brand and build a huge following of loyal customers. Although social media marketing can help you stand out in your industry, nearly all brands have a hard time standing out. But the truth is, social media marketing pays off in the end provided you do it right.
To ensure you get the most from your marketing efforts, investing in an online marketing course helps ensure you get tangible results. However, why exactly should you invest in social media advertising? How does marketing on the blue-chip platforms—Twitter, Facebook, Instagram, LinkedIn, and Snapchat—boost profits and productivity in small businesses and startups? Keep reading to learn more.
Social media is the best place to boost brand awareness
Social media has a significant advantage over conventional media platforms like TV, radio, and magazines. With over 4.48 billion social media users, you can leverage social media to spread your products or services fast. Also, since social media marketing is low-priced, you’ll quickly and affordably market your business. That means your message will reach millions of prospects resulting in more business followers, more sign-ups for your products and services, and generally higher conversion rates from your social media marketing campaigns.
Sell your products and services to a well-defined audience on social media
You can use social media to sell your business offerings directly to prospects. With advanced features like geofencing, retargeting ads, and audience-targeting options on social platforms, you showcase your marketing message to qualified prospects. As a result, you avoid wasting resources marketing to everyone rather than those interested in your products and services. In turn, you’ll have a better return on investment in your business.
Boost web traffic to increase lead generation and conversion rates
According to a survey, 80% of people click through a business website from social media. For this reason, you need a consistent strategy for your business website and social media for continuous success. Be sure to leverage the pool of prospects in social media to direct traffic to your products and services. This way, you’ll improve the quantity and quality of your inbound traffic such that you don’t rely solely on SEO strategies. Over time, you can diversify your sources of leads to increase the number of potential customers in your business and increase the chances of maximizing profits.
Getting Started With Successful Social Media Marketing
As a small business or startup, you need to leverage creative and strategic approaches in social media marketing. One platform to kick start your social campaign is Snapchat. Snapchat has a relatively shorter learning curve than its counterparts. Plus, you get a chance to engage with a larger number of Snapchat users. Big brands like BMW, McDonald’s, and Adidas have used Snapchat to launch brand awareness campaigns. Even the UK government has run campaigns on this social platform. Like big brands, you can leverage Snapchat’s custom filters and story ads to communicate your brand message and help position you as a market leader.
Social media marketing can generate huge profits that help you scale your business quickly and efficiently. Even then, make sure you’re consistently posting on social platforms.